Unleash your Talent Event
Dar Alhekma University hosted an event to unleash the hidden potential among students in the Saudi community by
showcasing women’s talents on stage. The student groups will compete, and the best act will win an award represented by
the university. The university asked for a poster design to promote the event and attract young participants to join the
contest.
The concept of the artwork was driven by three main elements; women, talent, and empowerment. A series of posters were
created showing three characters to reflect some of the skills represented in the event. Colorful and dynamic patterns were
combined with the characters to attract students to join and participate in the event. The project was designed in
collaboration with Kaf Design consultants.