Eureka City, Californian

Eureka is one of California’s best-undiscovered treasures, surrounded by forgotten yet mesmerizing Redwood forest and beautiful Humboldt County. There is a need to make the city the highlight of a tourist destination to discover the city’s gems. We wanted to build brand applications, promote unique messages, and drive economic development, quality of life offerings, infrastructure advancement, and tourism.

The city was divided into four main themes: Arts & Culture, Outdoor Recreation, and History and Architecture. Such visual attractions were leveraged to promote the city’s attractions using marketing promotional materials, including print and digital design. In collaboration with Eddy Alexander, we designed the city’s visitor center, brochures, maps, wayfinding, web pages, hotel kit promotional materials, and print and digital advertising.