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As Ralf Speth, the CEO of Jaguar Cars, puts it, “If you think good design is expensive, you should look at the cost of bad design.” We believe branding is one of the most valuable assets of a company....

Your brand should be consistent. Besides being consistent in your brand visual communication, you should consider consistency in delivering your promise. Part of your promise is built around living up to it, otherwise, your effort is wasted. Through all stakeholder...