Rexona Ad

Deodorant and antiperspirant company, Rexona, is a brand that has always encouraged movement, giving people the confidence to move and be active without sweating. Rexona targets men and women ages 18 to 35 where the main idea behind all their campaigns revolves around “The More You Move, The More You Live”. Based on their tagline, “Rexona won’t let you down” we created an ad campaign that shows the effect of sports in boosting confidence, teamwork and resilience.

The campaign reflects the power of movement that transforms lives. As physical activity helps us break limits, build confidence, brings people together, unites communities, which stimulates positive social change, we believe everyone should be able to experience the associated physical, mental and social benefits.