SEDCO Holding

SEDCO Holding is a leading Saudi ethical and sustainable investor with a track record of excellence over 44 years. It is a
company that collaborates, shares ideas, and supports the success of companies in delivering unique investment
opportunities, advice, and services. Their operating companies are active in sectors crucial to sustainable prosperity –
including asset management, education, healthcare, hospitality, and real estate.

The aim of designing a branding identity for SEDCO was to communicate the mission and vision of Sedco and highlight its
services. After researching the company and its competitors, we found that the most crucial element companies seek when
collaborating with investors is transparency and credibility.

Arabic calligraphy was used to distinguish the brand from its competitors and communicate its uniqueness. As calligraphy
was not used in advertising due to the time and effort it takes to be done, it was employed to establish a unique and
sophisticated communication with the target audience to be distinguished in the market. Traditional elements that resemble
the authenticity of the Arab culture were used in the marketing communication, such as the horse, arrows, and primitive
patterns to resemble the originality of the brand values.