Sawani Department Store

Sawani Department Store owners wanted to reach the young generation between 20-and 35 years. They commissioned us to create window design and indoor posters that communicate to the fashionable, trendy target audience yet maintain the
elegant and sophisticated look of the store. The theme was the summer spring collection.

As Summer and Spring are the seasons of fruitful and cheerful times, they are also considered the season of fertility. Co-Designs used the Matryoshka dolls to portray the concept of productivity, fertility, cheerfulness, and pop art. The hues were a
mix of vivid colors of the brand (Sawani Department Store) and the fresh colors of the Summer- Spring season.