Ted Conference marketing and advertising
TEDx is a grassroots initiative created in the spirit of TED’s overall mission to research and discover “ideas worth spreading.” TEDx brings the spirit of TED to local communities around the globe through TEDx events. TEDx dah women conference theme revolved around empowering women; it included four keywords: resilience, relationship, challenge, and future women.
The Musharrabia inspired the concept of our design. It is a traditional ornamented window used in old Saudi houses to give the woman privacy and control the light that penetrates the window at the same time. Women used to sit behind those windows to view the action outside their homes. Today, women are taking leading roles in Saudi society. So, instead of putting women behind the windows, it is time that they stand in front of them. We used the x from TEDX and customized a pattern to resemble the Musharrabia. Then, we placed the keywords between the patterns to highlight the event’s theme that empowers women.