Puma Store

As Puma was opening a new store in Saudi Arabia, the client wanted to create an attractive poster that reflects the brand
and appeals to the local audience in Saudi Arabia. They initiated a contest and invited young Saudi designers to participate
in it. We designed a poster to show the details of the Saudi culture yet maintain the brand’s guidelines. We used traditional
elements of Saudi architecture, hand-painting techniques, and Arabic typography to add an authentic touch to the artwork.