Premier Financial Group

Premier Financial Group offers wealth management services to help clients achieve their goals. They listen to their customers, learn from them, and construct integrated solutions focused on long-term plans. They realized their visual brand was becoming outdated compared with the existing market. So, they wanted to create a new brand identity that maintains their presence but uplifts their image.

Our research started by collecting and analyzing visual representations of investment advisor companies in the market and examining Premier Financial Group’s current branding. We compared market presentations across commercial leaders. After reviewing data through a variety of perspectives considering both the need for relevance and credibility as well as clear differentiation, we created a brand identity that resembles the brand look while adding liveliness. We started by repositioning the brand, creating a brand strategy, and ended with creating a brand portfolio and visual system.

Based on our research, after reviewing (500) competitive visual designs across websites, publications, videos, print, and digital ads. We discovered that many investment planning companies focus on the narrative elements of the American dream. Themes like owning a home, paying for tuition, or aspiring for a luxurious lifestyle in retirement are seen and highlighted as examples of successful financial decision-making and planning.

It seems Premier’s premise is slightly different. They help clients live fully in the future, connect with their community, and
plan for short- and long-term financial objectives. The new visual update allows for a more polished and consistent visual
system that trades on familiar imagery, and friendly, knowledgeable, and trustworthy community partners. Please visit the
website for further details: https://premierfinancial.com.